Improve Your Readiness and Positioning in Magic Quadrants

The Challenge

Getting placed—and moving up—in a Gartner Magic Quadrant takes more than just having a good product.
You need to understand the framework, speak Gartner’s language, and clearly demonstrate differentiated business value.

Unfortunately, many providers go in blind, overestimate their strengths, or underplay what really matters to MQ authors.

The Third Eye Advantage

At Third Eye Advisory, we bring in analysts who’ve actually authored or contributed to Magic Quadrants in their respective domains. These are the very people who’ve sat in the evaluator’s seat—and now help you understand how to stand out.

We offer vendors and service providers a structured MQ advisory service—from strategic preparation to messaging refinement to mock briefings—helping you approach the Magic Quadrant with confidence and credibility.

What We Offer

• 🔹 Framework Deep-Dive
  We walk you through the actual criteria Gartner uses: Completeness of Vision and Ability to Execute. Understand what’s weighted, what’s qualitative, and where you really stand.
• 🔹 Strategic Gap Analysis
  We evaluate your portfolio, client references, financials, roadmap, and differentiation narrative—and identify where you may fall short (or overestimate your readiness).
• 🔹 Response & Briefing Support
  We guide you on building compelling RFI responses, proof points, and visuals—and help you prep for the all-important analyst briefing.
• 🔹 Mock MQ Briefings
  We simulate a Gartner-style analyst interaction, giving you real-time feedback on how your team performs, what messages land, and what needs refinement.
• 🔹 Vision Positioning & Category Fit
  We help you clearly articulate your forward-looking vision and ensure you are evaluated in the right category—with the right story.

Why Work With Third Eye Advisory

• ✔ Former MQ Authors & Contributors
  Many of our advisors have helped write the very MQs you're targeting. They understand the nuances—not just the public criteria.
• ✔ Inside-Out Market Perspective
  We know what Gartner analysts are really looking for: customer traction, innovation proof points, clarity of execution, and a bold but believable roadmap.
• ✔ Cross-Functional Support
  We align your product, marketing, and leadership teams on the narrative that will resonate in the MQ process.
• ✔ Not Just Placement—Positioning
  We don’t just help you show up—we help you show up well positioned to move right and up over time.

✅ Maximize Your Magic Quadrant Opportunity

With Third Eye’s Magic Quadrant Readiness & Positioning Service, you can:

• ✔ Sharpen your strategy for MQ participation
• ✔ Align messaging with Gartner’s evaluation lens
• ✔ Improve submission quality & analyst briefings
• ✔ Build long-term trust and visibility with Gartner analysts