Jeff has been tracking the Retail Industry for over 30 years and understands the business drivers impacting the Retail industry and the technologies being created to solve them. Jeff was among the The RETHINK Retail Top 100 Retail Influencers for 2021. Those of you who know Jeff know that there is seldom a dull moment while speaking with Jeff, his positive energy translates into everything he does.Jeff Roster is a former Research Vice President at Gartner for Retail market strategies.